// THE PROPOSAL MODULE · THE CAPTURE ROOM
Gather the research, apply the pricing discipline, generate a self-contained HTML pitch deck, and draft the send email, from one sentence. The CAPTURE stage of a real agency, installed in your own AI. $97 USD once, unlimited, your own Claude.
Runs entirely in YOUR Claude account · get-you-running-or-refund guarantee · keep the files either way
// WHERE DEALS DIE SLOWLY
You did the recon. The prospect is interested. Then the deal stalls in the one place you control least: the proposal. You either pull a number out of fear and underprice the whole engagement, or you pile on scope to justify a bigger figure, or you take three days to build a deck and the warm call goes cold while you fight a slide template.
None of those is a research problem or a sales problem. It's a pricing-and-packaging problem, and it's where margin and momentum both quietly leak.
The wedge is one habit most owners do backwards: when the price feels too high, they cut their markup to win the deal. The right move is to cut SCOPE and hold the markup. A thinner engagement at full margin is a deal you can deliver and keep. A full engagement at a slashed margin is a deal that costs you money to keep. This module makes that the default, on every proposal.
// WHAT IT ACTUALLY IS
A "skill" is a file of operating instructions your Claude reads and follows. The proposal skill gathers the prospect's profile and dossier, maps their pain to what you sell, runs the pricing check against your own cost sheet, generates a self-contained HTML pitch deck, and drafts a short, problem-first send email in your voice. A second pricing-check command runs that same margin loop on its own when you just want the math before you commit to a deck.
SKILL · THE PROPOSAL
profile + dossier → priced deck + email
Reads the prospect folder, maps pain to your catalog, runs the pricing check, writes one self-contained HTML deck into their proposals/ folder, then drafts the send email. One file, no dependencies, opens in any browser, readable on a phone.
COMMAND · PRICING-CHECK
a scope and a budget → the math
"What should I charge Lakeline Roofing Co.?" runs the four-step loop in seconds: which engagement, what it costs you, your markup, and if it's too high, what scope to cut while the markup holds. Advisory, no deck written.
THE DECK IS YOURS, NOT MINE
The deck ships with a neutral [Your Agency] placeholder, no agency name baked in anywhere. The section order is fixed and proven: cover, problem, approach, scope, pricing, proof, next steps. Your internal costs never reach a slide. Every client-facing price carries the literal word USD. Proof slides use only results you actually have, never an invented number or a borrowed case study.
// WHAT SHIPS
Plus the install walkthrough on the delivery page, written for someone who has never opened a terminal. You get the source in copy-paste blocks AND a zip. Edit anything; it's yours.
// WHAT YOU ACTUALLY NEED · READ THIS BEFORE BUYING
Why it works this way: I never resell Claude access, and your prospect list never touches my servers. The module runs entirely inside YOUR account. That's the design, not a disclaimer. You wanted in on AI. This is what in looks like: the real stack, in your hands.
// HOW IT WORKS
01
Install
Unzip into a folder, install Claude Code, log in. About 5 minutes with the walkthrough.
02
Fill your cost sheet
Put YOUR services and YOUR real costs into catalog/services.yaml, plus your default markup. 10 minutes, once.
03
Price, deck, send
Name a prospect, get a priced deck and a drafted email. Too high? It cuts scope, holds the markup, re-prices.
THE LOOP IN ONE GLANCE
You: "Prepare a proposal for Cedar Park Family Orthodontics." It reads her profile and dossier, prices the scope against your costs, writes the deck into her proposals/ folder, and drafts the email. You: "That came back too high for her budget." It defers a line to phase two, holds your markup, re-prices, and regenerates. The whole module is the engine being disciplined about your margin on your behalf.
// THE MATH
One module, unlimited proposals, no per-deck fee to me, ever. It pays for itself the first time it stops you from underpricing a deal to win it. It's one of seven rooms; when you want them connected, OS Pro is $997 USD and wires the whole loop together.
The guarantee: if you can't get it running, I will personally get you running, or refund the $97 USD. And you keep the files either way. The only way you lose money here is by not pitching anyone.
// STRAIGHT ANSWERS
No, and that's deliberate. catalog/services.yaml ships blank. You fill it with YOUR real costs and YOUR markup, once. Until you do, the deck uses illustrative round numbers so you can see the format, clearly marked as placeholders. It never invents your pricing or tells you what to charge. It does the markup math and the margin discipline on the numbers you give it; the numbers are always yours.
Never. What each service costs you stays in catalog/services.yaml, in your own folder, and is never pasted onto a slide. The deck shows the client price only. The whole point of the cost sheet is to hold the private number that the markup is applied to, so the engine can protect your margin without ever exposing it.
The engine reduces SCOPE, never your markup. It defers a line item to phase two, steps a tier down, drops the lowest-leverage line, or lengthens the timeline, then re-prices the smaller scope at full margin and regenerates the deck. It tells the client plainly what was deferred. You can override and discount on purpose; the default never quietly cuts your margin to win a deal.
No. The deck is a single self-contained HTML file in your own folder. You send it, attach it, or host it yourself, however you already share files with prospects. Nothing in this module pushes anything to a server, calls a paid API, or needs a key. It all runs inside your Claude with the model alone.
No. A prompt pack is text you paste and hope. These are skills: structured procedures your Claude loads and executes, with a pricing loop that runs the same four steps every time, a fixed deck format, and rules it can't break (markup is a wall not a dial, costs never on a slide, every price says USD, no invented proof). The difference shows up on proposal #20, when every deck still looks identical and your margin is still intact.
This is module #4 (CAPTURE) of an eight-stage agency operating system. It shares the same prospects/ folder and catalog as its siblings, so the dossier a research module wrote becomes the input this module prices and pitches, and the deal this closes becomes the client a delivery module runs. Each module is $97 USD and clicks together with the rest. When you want them wired into one system, OS Pro ($997 USD) merges all seven with a brain that routes the whole loop.
// FOR THE SCROLLERS
The short version: the Proposal Module is the whole CAPTURE stage of a real agency, installed in your own Claude. You name a prospect you researched; it reads their profile and dossier, prices the engagement against your own cost sheet, generates a self-contained HTML pitch deck (cover, problem, approach, scope, pricing, proof, next steps), and drafts the send email. The pricing rule is the wedge: when a price is too high it cuts SCOPE, never your markup. The deck brands as [Your Agency], every price says USD, no invented numbers. You need Claude Pro ($20/mo USD, from Anthropic) and about 25 minutes of setup. $97 USD once, unlimited proposals, keep-the-files guarantee.
// ONE ROOM OF A BIGGER HOUSE
The full system this comes from also hunts the leads, researches them, writes the outreach, onboards the wins, ships the delivery, and watches client health, sibling modules that share these same files. They release one at a time. The natural next one: The Onboarding Module, which turns a signed deck into a live client without anything slipping between yes and kickoff.